The sequence of the application procedure is as follows:
- Examination – The trademark authorities will examine the application if it is compliant in terms of: formalities, descriptiveness, classification, and distinctiveness. The mark must not be in conflict with other applications and it must not be deceiving to the public.
- Publication – The specific details of the application will be published online for interested parties to see. Particulars include: mark, goods and services, name and address of applicant, date and number of application, representation and priority claim.
- Registration – After the prosecution and once the obstacles have been overcome, the registration will be issued.