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What type of trademark is non-registrable?

These marks are prohibited from registration: 

  • Marks that contradict morality and public policy
  • General words or generic terms
  • Marks that do not display acquired distinctiveness
  • Marks that serve primarily as a surname
  • Marks that use flags, names or symbols of states, regions, nations and international organizations
  • Marks that serve principally as names of geographic locations

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