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What type of trademark is non-registrable?

These marks are non-registrable according to Japan’s trademark laws: 

  • Marks that are against the principles of morality or signs that oppose public policy
  • Generic words or marks with common meaning
  • Marks that consist of flags, emblems and names of states, regions, nations and international organizations
  • Marks that are lacking in acquired distinctiveness
  • Marks that are primarily used as a surname
  • Marks that are primarily used as a name of a geographical location
  • Marks that use a signature, portrait or name of a person without authorization

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