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What are the types of trademark that can be registered in Switzerland?

Marks that are graphically reproducible and marks that enable a product/service to be distinguished from its counterparts can be registered:

  • Names
  • Words
  • Sounds
  • Taste
  • Motions
  • Touch
  • Smell/scent
  • Colour
  • Slogan
  • Devices
  • Trade dress
  • Hologram
  • Shapes with 3 dimensions

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