The characteristics of a registrable trademark can be subtle. A professional trademark search will find areas where your proposed mark overlaps pre-existing trademarks. This task is critical since infringement of someone's existing property rights leads directly to the rejection of or opposition to your trademark application.
Once you verify a mark’s uniqueness through a search, consider the strength or weakness of your trademark design in preventing future infringement. The design characteristics will decide any difficulties other parties would have copying your mark for counterfeiting purposes or creating a similar yet legally permissible version as a business competitor. For example, suggestive, fanciful, or arbitrary marks that do not directly describe your goods or services in commonly-used terms are strong marks. Descriptive or generic marks that use popular phrases for goods or services may be registrable but are harder to defend as unique. Trademarks that are easy to reproduce or counterfeit are weak marks.
Part of the application process for a trademark is reviewing the strength or weakness of your design compared to existing marks already registered. An authorizing body also considers the hazards of potential future disputes over infringement issues and property rights. Seek professional aid choosing a trademark design that helps you legally protect your property rights in foreign jurisdictions and international markets.