A trademark is itself, intellectual property offers two valuable benefits. The mark names you as an exclusive owner and distinguishes your brand from your competition. The power lies in its ability to describe one thing from another in a unique way. You want consumers to quickly their chosen manufacturer and producer in the marketplace.
Trademarks also protect your right to conduct your business in an exclusive way. No other person or company can claim they manufacture your product or service using your brand name, logo, design, symbol, or motto. Brand piracy is the unauthorized use of your trademark.