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What are the phases of application after a trademark has been filed in New Zealand?

The order of the application process is as follows:

  1. Examination of the trademark application according to the following:
    • formalities
    • classification
    • clarity
    • descriptiveness
    • distinctiveness
    • deceptiveness
    • conflict with prior registration
    • a consideration if the mark or use of the mark is offensive to a major section of the community such as the Maori people
    • bad faith
  2. Publication of the following application particulars:
    • application date
    • mark
    • application number
    • name of applicant
    • citizenship of applicant
    • state or country of incorporation of applicant
    • address of applicant
    • priority claim information
    • goods/services
    • representation of trademark
    • local address for service
  3. Registration

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